If you are doing SEO for years, you would have known about On-page SEO and Off-page SEO. Many experts say that on-page and off-page both are equally important for Google’s ranking. But, the reality is different. Both techniques are not equally important. If we talk about off-page SEO, it is an old technique to improve the ranking. Well, the link building technique is off-page SEO. However, on-page SEO is related to the content of a site. These days, we must say that on-page SEO is a significant element to improve Google’s ranking. If you want to succeed in organic search, then you must focus more on on-page SEO than off-page SEO. What is On-Page SEO? When it comes to organic traffic and ranking, the first thing comes into the minds of experts is on-page SEO. Well, on-page SEO also refers to on-site optimization. As a website owner, you should focus on the improvement of the website’s ranking and traffic, then you need to optimize your website’s content, which is called on-page SEO. Simply, you need to enhance and optimize your webpages and content. Ultimately, you will earn organic traffic and ranking. When we talk about on-page SEO, there are numerous factors on which you need to focus on. Therefore, in the below paras, I will mention some significant elements which are necessary for on-page SEO. Expertise, Authoritativeness, and Trustworthiness Expertise, authoritativeness, and trustworthiness (E-A-T) is a framework that ranks your on-page SEO. Google raters use this framework to assess the content of a website, webpages, creators of content and website, and a thorough website. When a website produces high-quality content, Google rewards it with premium. It ensures that the site is producing high-quality content. Title Tag or HTML Tag The title tag or HTML tag is a head section of a blog. The HTML tag is the most necessary phrase of a content. When a user searches some words on a search engine, if that word exists in your HTML or Title tag, then it comes in the list of search results. Well, your keywords or phrases should be according to the search of users. If your title tag is appropriate, then it will have a significant impact on organic ranking. Meta Description Meta Description is one of the most significant optimization points. A meta description is a brief description of your website or blog. When a person searches a keyword in any search engine, he sees a list of websites on the screen, the first line as a result of his search is the title tag, and under the title tag, a brief description he sees is the meta description. The meta description contains some necessary information regarding the topic and article. Compelling Headlines Well, apart from the HTML tag and meta description, you need to write a compelling headline for your blog. An attractive headline will improve your organic traffic and ranking. You need to create a unique headline that can impress the user. You need to make your title an impressive headline. So, the users compel to click the link and open the blog. Headers (H1 – H6) Headers are heading in different sizes and styles. The header tags start from H1 (Heading 1) to H6 (Heading 6). In your blog, you can use these H1 – H6 tags for different headings. H1 is usually the main heading and further tags are subheadings. It makes your content appealing. SEO Content
SEO content means you need to keep in mind the search engine’s policies and user demands. Both are equally important at the same time. SEO content should contain concrete material, keywords research, pictures, videos, personal experiences, expert opinion, and unique material.
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Many SEO experts think that E-A-T is one of the most significant factors for the success of SEO. However, some people do not trust on E-A-T factor completely. They have some questions in their minds. Like, how does E-A-T impact on SEO? Is E-A-T a direct ranking factor or an indirect element? Even, some people ask that is E-A-T a factor of ranking in Google or not? The topic of E-A-T is under hot debate to date. Some people give E-A-T immense importance while some think it is not much necessary for ranking. Well, some have an opinion that E-A-T has included in Google’s Search Quality Evaluator Guidelines; therefore, it is necessary for ranking purposes. Some experts have given E-A-T a green signal that it is the necessary element of ranking. Well, E-A-T could be a ranking factor for your website and blog. But, E-A-T doesn't need to be compulsory for your site’s ranking. Does that mean E-A-T is a ranking factor? It could be. But not necessarily. Well, if you have ever been in SEO efforts in your life, then you should have known that the concept of ranking relies on authority, relevance, and trust. Google has had these three priority elements for SEO. Trust, relevance, and authority have been working since when E-A-T did not exist. However, to know the exact meaning of E-A-T and YML, we need to know something more about them. Therefore, let’s jump to the E-A-T first. What is E-A-T? E-A-T is an abbreviation. However, it stands for Expertise, Authoritativeness, and Trustworthiness. Now, let me tell you why Google uses this element for ranking. E-A-T (expertise, authoritativeness, and trustworthiness) is a framework that is used to assess the content of a website, creators of content, webpages, and entire websites. Now, you have better understood the concept of E-A-T. well, it is not any unique formula to assess your website. It is almost the same. The trust and expert’s factors are there to be assessed. Well, the purpose of E-A-T is beneficial for the website’s owners. If a website is creating high-quality content, then E-A-T will help Google to enhance the rank of that website. And, if a website is producing a low-quality content, then it is easy for Google to minimize the visibility of that particular website. However, the E-A-T framework is beneficial for Google and the website. If your website is getting less visibility, you should enhance the content of your website. You should create high-quality content for the users. You can improve the SEO once you know the framework of E-A-T. What is YMYL? As I have mentioned in the above para about the work scenario of E-A-T. now, it is time to understand the concept of YMYL. When Google wants to rank a website, Google chooses a site on which he can trust. Well, the trust of a website and Google relies on YMYL. First, let me tell you about the YMYL concept. YMYL means Your Money or Your Life. Thus, the websites which are selling products, services, and information regarding beauty, health, fitness, happiness, financial stability, safety, healthcare, educational content, legal, and mental health are lie in the YMYL category according to Google.
The stakes of such websites are high; however, Google keeps these websites to the highest standards. The incredibility of these websites’ content is high. The first and foremost point of these websites should be to help your users. The content or any information on the site should not hurt any person, gender, religion, creed, cast, and state. The content should be helpful for everyone. The website should make sure that every user and visitor feel safe on the site. If you care about these things as a website owner, then Google will take care of your website and boost the ranking. |
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