Many SEO experts think that E-A-T is one of the most significant factors for the success of SEO. However, some people do not trust on E-A-T factor completely. They have some questions in their minds. Like, how does E-A-T impact on SEO? Is E-A-T a direct ranking factor or an indirect element? Even, some people ask that is E-A-T a factor of ranking in Google or not? The topic of E-A-T is under hot debate to date. Some people give E-A-T immense importance while some think it is not much necessary for ranking. Well, some have an opinion that E-A-T has included in Google’s Search Quality Evaluator Guidelines; therefore, it is necessary for ranking purposes. Some experts have given E-A-T a green signal that it is the necessary element of ranking. Well, E-A-T could be a ranking factor for your website and blog. But, E-A-T doesn't need to be compulsory for your site’s ranking. Does that mean E-A-T is a ranking factor? It could be. But not necessarily. Well, if you have ever been in SEO efforts in your life, then you should have known that the concept of ranking relies on authority, relevance, and trust. Google has had these three priority elements for SEO. Trust, relevance, and authority have been working since when E-A-T did not exist. However, to know the exact meaning of E-A-T and YML, we need to know something more about them. Therefore, let’s jump to the E-A-T first. What is E-A-T? E-A-T is an abbreviation. However, it stands for Expertise, Authoritativeness, and Trustworthiness. Now, let me tell you why Google uses this element for ranking. E-A-T (expertise, authoritativeness, and trustworthiness) is a framework that is used to assess the content of a website, creators of content, webpages, and entire websites. Now, you have better understood the concept of E-A-T. well, it is not any unique formula to assess your website. It is almost the same. The trust and expert’s factors are there to be assessed. Well, the purpose of E-A-T is beneficial for the website’s owners. If a website is creating high-quality content, then E-A-T will help Google to enhance the rank of that website. And, if a website is producing a low-quality content, then it is easy for Google to minimize the visibility of that particular website. However, the E-A-T framework is beneficial for Google and the website. If your website is getting less visibility, you should enhance the content of your website. You should create high-quality content for the users. You can improve the SEO once you know the framework of E-A-T. What is YMYL? As I have mentioned in the above para about the work scenario of E-A-T. now, it is time to understand the concept of YMYL. When Google wants to rank a website, Google chooses a site on which he can trust. Well, the trust of a website and Google relies on YMYL. First, let me tell you about the YMYL concept. YMYL means Your Money or Your Life. Thus, the websites which are selling products, services, and information regarding beauty, health, fitness, happiness, financial stability, safety, healthcare, educational content, legal, and mental health are lie in the YMYL category according to Google.
The stakes of such websites are high; however, Google keeps these websites to the highest standards. The incredibility of these websites’ content is high. The first and foremost point of these websites should be to help your users. The content or any information on the site should not hurt any person, gender, religion, creed, cast, and state. The content should be helpful for everyone. The website should make sure that every user and visitor feel safe on the site. If you care about these things as a website owner, then Google will take care of your website and boost the ranking.
0 Comments
Leave a Reply. |
Elroy
|