If you are doing SEO for years, you would have known about On-page SEO and Off-page SEO. Many experts say that on-page and off-page both are equally important for Google’s ranking. But, the reality is different. Both techniques are not equally important. If we talk about off-page SEO, it is an old technique to improve the ranking. Well, the link building technique is off-page SEO. However, on-page SEO is related to the content of a site. These days, we must say that on-page SEO is a significant element to improve Google’s ranking. If you want to succeed in organic search, then you must focus more on on-page SEO than off-page SEO. What is On-Page SEO? When it comes to organic traffic and ranking, the first thing comes into the minds of experts is on-page SEO. Well, on-page SEO also refers to on-site optimization. As a website owner, you should focus on the improvement of the website’s ranking and traffic, then you need to optimize your website’s content, which is called on-page SEO. Simply, you need to enhance and optimize your webpages and content. Ultimately, you will earn organic traffic and ranking. When we talk about on-page SEO, there are numerous factors on which you need to focus on. Therefore, in the below paras, I will mention some significant elements which are necessary for on-page SEO. Expertise, Authoritativeness, and Trustworthiness Expertise, authoritativeness, and trustworthiness (E-A-T) is a framework that ranks your on-page SEO. Google raters use this framework to assess the content of a website, webpages, creators of content and website, and a thorough website. When a website produces high-quality content, Google rewards it with premium. It ensures that the site is producing high-quality content. Title Tag or HTML Tag The title tag or HTML tag is a head section of a blog. The HTML tag is the most necessary phrase of a content. When a user searches some words on a search engine, if that word exists in your HTML or Title tag, then it comes in the list of search results. Well, your keywords or phrases should be according to the search of users. If your title tag is appropriate, then it will have a significant impact on organic ranking. Meta Description Meta Description is one of the most significant optimization points. A meta description is a brief description of your website or blog. When a person searches a keyword in any search engine, he sees a list of websites on the screen, the first line as a result of his search is the title tag, and under the title tag, a brief description he sees is the meta description. The meta description contains some necessary information regarding the topic and article. Compelling Headlines Well, apart from the HTML tag and meta description, you need to write a compelling headline for your blog. An attractive headline will improve your organic traffic and ranking. You need to create a unique headline that can impress the user. You need to make your title an impressive headline. So, the users compel to click the link and open the blog. Headers (H1 – H6) Headers are heading in different sizes and styles. The header tags start from H1 (Heading 1) to H6 (Heading 6). In your blog, you can use these H1 – H6 tags for different headings. H1 is usually the main heading and further tags are subheadings. It makes your content appealing. SEO Content
SEO content means you need to keep in mind the search engine’s policies and user demands. Both are equally important at the same time. SEO content should contain concrete material, keywords research, pictures, videos, personal experiences, expert opinion, and unique material.
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